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About TechTarget
TechTarget (NASDAQ: TTGT) publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives in all phases of the technology decision-making and purchase process. Through its industry-leading Web sites, magazines, conferences and its ROI-focused lead management services, TechTarget delivers measurable results that help IT marketers generate qualified leads, shorten sales cycles and grow revenues.
View a diagram
of all TechTarget media (PDF document)
TechTarget became a public company in May of 2007 with a $100 million IPO. The company has won dozens of awards for its innovation and industry leadership, including more than 100 awards for editorial excellence in the past four years alone. TechTarget's more than 1,100 active advertisers include the leading IT companies in the world, among them, Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
What TechTarget Does For IT Professionals and Executives
TechTarget provides IT professionals and executives with the information they need to perform their jobs—from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects.
How TechTarget Does It:
- Independent Content: Award-winning, vendor-independent news and analysis
- Expert Advice: Expert advice and content from more than 200 authorities in their fields
- Peer Input/Community: Peer input and feedback drawn from engaged, active IT professionals
- Vendor-provided content: The Web's largest library of vendor-provided white papers, Webcasts, collateral, research reports and more—drawing on the rich R&D resources of IT vendors to address IT trends, challenges, and solutions
What TechTarget Does For IT Marketers and Advertisers
TechTarget connects IT marketers with targeted, qualified communities of IT buyers, delivering measurable results that help IT companies generate leads, shorten sales cycles, and grow revenues.
How TechTarget Does It:
- Targeting: Highly focused media and events that attract engaged, qualified IT buyers
- ROI: Advertising vehicles and lead services focused on delivering measurable ROI
- Integration: Integrated advertising programs that maximize advertising effectiveness through a combination of print, online and events
- Counsel: Expert marketing advice, campaign monitoring and analysis from TechTarget's Client Services team, winner of the American Business Awards "Customer Service Team of the Year" (2004)
- Innovation: A customer-focused, entrepreneurial approach to product development, resulting in such pioneering services as the TargetROI lead-generation program and events that pre-qualify all attendees for purchase authority and budget.
TechTarget Metrics
- Founded September 1999
- Completes $100 million IPO (NASDAQ: TTGT) May 2007
- 600 employees (2008)
- Over 1,100 active advertisers, including IBM, Microsoft, HP, Cisco, Oracle, Sun Microsystems, and Intel
Awards and Recognition
- BtoB "Media Power 50" for eight consecutive years (2001-2008)
- BtoB "Who's Who in B-to-B," Greg Strakosch (2001-2008).
- Boston Business Journal's "Best Places to Work" (2004, 2005, 2008)
- Media Business "Top Innovators in Business Publishing" (Don Hawk, 2004) and (Greg Strakosch, 2005-2008)
- min's "21 Most Intriguing People in Media," Greg Strakosch (2004)
- Ernst & Young Entrepreneur of the Year Award (Greg Strakosch)
- More than 100 awards for editorial excellence
- American Business Awards "Best Customer Service Team" for Client Consulting Services (2004)
- Entrepreneur/D&B "Hot 100" (2004)
- Inc. 500 list of the 500 Fastest-Growing Private Companies in the US (2004)
- Boston Business Journal list of "Fastest-Growing Private Companies" (2002-2004)
- For a complete list of awards, click here.
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