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TechTarget International Media Bring the Greatest ROI to Global IT Marketers
Our Presence Around the World
As the spending power of global IT professionals outpaces North America, our targeted international media engages important technology decision makers across the world. Now, you can influence this developing audience using TechTarget's country-specific media.
TechTarget has formed strategic partnerships with local media companies in the Germany, Italy, Spain, Bulgaria, India, China, Taiwan, Japan, South Korea, Australia, New Zealand and others. In each market, we bring the qualities that distinguish TechTarget – editorial excellence and a strong focus on advertising ROI.
TechTarget provides marketers with two distinct ways to reach an international audience:
Using TechTarget Country-Specific Media to Target IT Pros Around the Globe
Prominent Partnerships Bring Global Opportunities
TechTarget’s international publishing partners provide the local market knowledge necessary to reach IT professionals with relevant content in each country. Our unique business model of highly-targeted media aimed at specific technology markets is extended into dozens of countries around the world. Combined with regional business priorities and perspectives, the new Web sites and magazines are delivering global opportunities for technology marketers to reach their audiences more efficiently.
To learn more about our international publishing partners, contact Jon Panker, vice president of international, at jpanker@techtarget.com.
International Media Partners
AFRICA
South Africa
Veteran B2B publisher IHS South Africa has made TechTarget media part of its award-winning portfolio. They have launched three TechTarget websites featuring in-depth articles, news, tips and white papers specifically geared for South African IT professionals.
ASIA PACIFIC
Australia and New Zealand
The portfolio of Web sites is Australia's and New Zealand's first comprehensive online media for highly targeted news, editorial features, expert advice and white papers for the IT industry. In addition to content supplied by TechTarget, Westwick-Farrow, one of the leading technology publishers in Australia, adds local news, white papers, and information about developments in the IT industry Down Under.
China
TechTarget.com.cn is the Chinese-language version of TechTarget media, a network of highly targeted technology-specific Web sites. These sites provide Chinese enterprise IT professionals with immediate access to TechTarget content, which includes original news and features, expert advice, white papers and other high quality unbiased technology resources.
Hong Kong and Macau
Through our partnership with Questex Asia Ltd., we’ve launched a site designed to help small and midsized businesses run their IT operations more effectively. The site is published in traditional Chinese, and features a wide range of news, case studies, and technical advice alongside valuable vendor content like whitepapers.
Japan
TechTarget.ITMedia.co.jp was developed in partnership with ITmedia, Inc., a Softbank Group company and Japan's number one online IT media company. The Web site provides original news and features, expert advice, white papers and highly targeted e-newsletters to Japanese IT professionals and executives.
South Korea
Information Security Korea magazine
Information Security Korea is the market's leading monthly publication offering infosec practitioners essential strategic information for protecting their businesses. The magazine includes technical features, expert advice, commentary and product coverage.
- Circulation: 30,000
- Frequency: Monthly
India
CIO Decisions India magazine
Information Security India magazine
Storage India magazine
TechTarget and Indian Express have formed a strategic partnership to expand TechTarget’s highly-targeted approach to technology media into India. Working together, the two companies have combined their strengths and market knowledge to create powerful, targeted media vehicles that address the specific needs of IT decision makers and IT vendors in the Indian market. Indian Express Group publishes local English-language editions of TechTarget’s print media – Storage, Information Security and CIO Decisions magazines – featuring content that addresses local, regional and global IT topics. In late 2007, Express Group and TechTarget will also launch a network of niche Web sites targeting specific communities of Indian IT professionals.
Singapore, Malaysia, Thailand, Cambodia, Laos, Myanmar, the Philippines, Brunei Darussalam and Indonesia
Questex Asia Ltd. has brought the TechTarget model to ASEAN with the launch of several websites. The sites combine TechTarget’s award-winning content with local technical features and news produced by Questex’s well-respected editorial team. Modeled after TechTarget’s proven online and integrated media programs, Questex also offers ROI-based advertising programs.
Taiwan
Information Security Taiwan magazine
Information Security features a combination of editorial content from TechTarget's Information Security magazine and local content for information security professionals in Taiwan. It highlights the concepts, issues, strategies and utilization of information security solutions in Taiwan.
- Circulation: 20,000
- Frequency: Monthly
EUROPE
Bulgaria
Information Security Bulgaria magazine
Storage Bulgaria magazine (annual supplement)
Information Security Bulgaria and Storage Bulgaria are published by the highly professional team of Saga Technology’s IT Forum newspaper, the number one source of enterprise IT news for Bulgarian IT professionals. The Bulgarian-language magazines give enterprise IT professionals in Eastern Europe the latest information on storage and infosecurity trends, products and strategies.
- Circulation: 20,000
- Frequency: Quarterly
Germany, Austria, Switzerland, Poland, Czech Republic, Hungary, Russia
Vogel IT Media, the leading German IT publisher and a wholly-owned subsidiary of Vogel Business Media, has launched German language editions of several of TechTarget’s Web sites and magazines. The targeted media provide practical, highly relevant information in the form of white papers, industry analysis, market studies and product information to help corporate IT professionals make purchasing decisions, develop the best technological solutions for their current environments and manage future IT challenges.
Italy
TechTarget.it is the Italian branch of our IT media network. It was developed in partnership with II Sole 24 ORE, the publisher of the country’s leading financial newspaper, several IT magazines, and the top IT news Web site, 01net. TechTarget Italy provides original news and features, expert advice, and other information that Italy’s IT professionals need to conduct pre-purchase research, develop their technical expertise, and address IT challenges in the enterprise.
Netherlands, Belgium and Luxembourg
TechTarget has brought its highly successful online learning programs to the Benelux region by collaborating with Marqit, a leading IT media and research firm in the Netherlands. The Marqit Web site features our popular Security School series, which includes webcasts, technical articles and local content to help IT decision-makers in Benelux maximize their investment in information security products.
Spain
The Spanish-language versions of TechTarget media come from our partnership
with IT MEDIAEspaña, a top IT publisher in Spain. The two companies operate TechTarget Web sites featuring original news, technical tips, expert advice, and highly targeted e-newsletters for IT professionals and executives in Spain.
- ITcio.es – essential news, advice and information for CIOs
- ITmobility.es – essential news, advice and information for mobile/wireless professionals
- ITpyme.es – essential news, advice and information for IT professionals at small and midsized businesses
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TechTarget.es
Using TechTarget Media to Target IT Pros Around the Globe
Technology companies based both in the US and around the globe can use Geo-Targeting to reach IT pros in a specific part of the world.
Geo-Targeting is the ability to deliver your advertising message to any market or geographic area internationally, based on a user's physical location.
For instance, an India-based company can use TechTarget's US services to reach IT professionals in another geographic region, perhaps in the US or UK only. Our sales professional serves as a single point of contact for the Geo-Targeted campaign. This allows businesses to focus messages on specific audiences and increase the efficiency and effectiveness of their campaigns.
Geo-Targeting helps you maximize your marketing investment by delivering the right ad to the right region and audience.
To learn more about Geo-Targeting, contact Aaron Rissler, manager, international partnerships, at arissler@techtarget.com.
Technology companies based outside of North America have the advantage of working with local sales representatives
Israel
Asa Talbar
Talbar Media
P.O. Box 57136, Tel Aviv 61570, Israel
Business Phone: 972-(0)3-5629565
Fax: 972-(0)3-5629567
Email: talbar@talbar.co.il
India
Harish Jagtiani
President
Intermark Corp.
25, SNS Chamber
239, Sankey Road
Bangalore 560080, India
Business Phone: +91 (80) 4132 8054
Fax: +91 (80) 4132 8055
Email: hjagtiani@intermarkcorp.com
China
Shirley Xie
China Country Manager
TechTarget
117 Kendrick Street, Suite 800
Needham, MA 02494
Mobile: +1-781-956-1903
Email: sxie@techtarget.com
Japan
Manami Konishi
E.X. Press Co., Ltd.
Hirakawacho KS Bldg., 5F, 2-4-14, Hirakawacho,
Chiyoda-ku, Tokyo 102-0093, Japan
Business Phone: +81-3-3556-1575
Fax: +81-3-3556-1576
Email: manami.konishi@ex-press.jp
Taiwan
International Sales Office
New Era International, Inc.
2F, No. 8, Lane 360, Sec. 1, Nei-Hu Rd.
Taipei 114, Taiwan
Business Phone: +886-2-2659-9080 Ext. 202
Fax: +886-2-2659-9069
Email: iris_pan@asmag.com
TechTarget International Contact Information
For more information on media opportunities, contact Aaron Rissler, Coordinator, International Partnerships.
Jon Panker
VP, International
jpanker@techtarget.com
Aaron Rissler
Manager, International Partnerships
arissler@techtarget.com
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