| Opportunities in the Data Center Market
Market-leading Resources for Data Center-Focused IT professionals
TechTarget’s Data Center sites and events focus on IT decision-makers focused on mission-critical computing. These vehicles enable vendors to target Data Center leaders based on a) their server platform and b) the issues driving demand for data center products.
For server platforms, vendors may target the TechTarget communities focused on
Vendors may also reach IT Pros focused on the major issues driving change in the data center such as:
Data Center Market Expertise
Beyond having great targeting capabilities, TechTarget has produced guides to our data center media property tuned to the major segments of the data center market. Below are some of the guide’s we have which include audience statistics, sample vendor results and examples of the content we deliver for each of these major vendor segments.
- Power & Cooling / Physical Infrastructure
- Virtualization Systems Management and Backup
- Server Infrastructure
- Data Center Systems Management (coming soon)
- Data Center Automation (coming soon)
For detailed information, please contact mlaplante@techtarget.com
Data Center Media Web Sites
Special Conference Opportunities
Custom Online Sponsorship Opportunities
- Topical Info Centers – exclusively align brand around targeted editorial content
- E-Books - drive awareness and capture leads by aligning your brand and product offerings alongside timely, high-demand, original TechTarget content. (sample)
- E-Guides – leverage topical collections of previously published editorial content to drive leads and awareness (sample)
Other Online Sponsorship Opportunities
Find out more about reaching Data Center professionals
Marc Laplante
Director of Sales
TechTarget Data Center Media
781-657-1570
mlaplante@techtarget.com |
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Industry-Specific Web Sites
TechTarget's network of IT websites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
Search400.com
From backup and recovery to data management and WebSphere, Search400.com provides information resources to support the iSeries professional. Search400.com supports a member base comprised of managers, analysts, and administrators working with iSeries servers. Advertisers can reach this highly targeted audience through a variety of vehicles, including e-Newsletters on administration, programming, and systems/network management; expert Webcasts; vendor connection Webcasts; white papers and more.
SearchDataCenter.com
SearchDataCenter.com guides IT managers through the decision making and evaluation process they face when making key business choices for their corporate data centers. Offering strategic and practical information on designing, maintaining, furnishing, staffing and running the enterprise data center, SearchDataCenter.com focuses on every aspect of the data center, including systems management, disaster recovery and backup, server consolidation strategies and more.
SearchServerVirtualization.com
SearchServerVirtualization.com is the best server virtualization resource for system architects and IT directors. Our editors, resident experts and news writers are dedicated to helping IT organizations determine if virtualization is appropriate for their environments and, if it is, use that technology to gain unprecedented data center efficiency. The site provides the latest server virtualization news, articles, tips, and expert advice. Other virtualization information includes webcasts and industry white papers covering all areas of server virtualization, such as virtualization platforms, server hardware, managing virtual environments, virtualization architectures and strategies, application issues and more.
SearchEnterpriseLinux.com
SearchEnterpriseLinux.com focuses on helping IT Managers and architects move to and make the most out of Linux servers in enterprise data centers. Our editors examine the key distributions and fundamental applications needed in the environment, and also report on timely issues related to hardware and software support for Linux. The site delivers expert advice, news and updates about Linux administration and management; integration and interoperability between Linux, Windows and Unix; securing Linux and mixed-platform environments; Linux and virtualization; migrating to Linux; high performance computing and more – arming enterprise users and managers with the level of detail they need to make crucial purchasing decisions.
SearchVMware.com
Serving the needs of IT Pros focused on working with VMware products
As VMware has grown as a platform and its products have expanded their scope and applicability, users of their products are looking for independent advice on how to manage and get the best use out of the platform. SearchVMware.com focuses on how to take VI3 to the next level (e.g., large-scale deployments, mission-critical applications) as well as in-depth tuning and build-out issues for the VMware infrastructure. This site is the leading independent voice for advanced users of the VMware platform and add-on products.
Topical InfoCenters
TechTarget’s Topical Info Centers enable advertisers to:
- Be the exclusive advertiser (i.e. all advertising units on a page) adjacent to content on a particular topic, for a percentage of the topic’s total page views.
- Post highly-relevant white papers and webcasts into a ½ page ad unit within these Topical Info Centers. This would enable the sponsor, for example, to post 3-6 white papers in an Info Center ad unit adjacent to a site’s editorial content on specific topics
By putting a vendor in touch with prospects as they are actively searching for content on a target subject, this offering helps vendors make progress in the market.
E-Books
TechTarget’s eBooks are online learning centers that help enterprise IT decision makers drill down into multiple facets of an essential or emerging topic—from understanding the challenge to picking a solution to implementing a technology to ongoing maintenance. TechTarget e-Books help single or multiple vendors drive awareness and capture leads by aligning their brand and product offerings alongside timely, high-demand, original TechTarget content. eBook chapter sponsors have the exclusive opportunity to place multiple print ads or interactive (Podcast, Video) advertisements prominently throughout the eBook, providing great content alignment and branding. Additionally, the sponsor will receive the contact information from every IT pro who downloads the eBook. An example can be found here.
E-Guides
Align with your messaging and attract IT pros who are interested in specific market segments. TechTarget will compile agreed upon articles into a PDF downloadable format. The PDF includes sponsored branding and up to four pages for sponsor messaging, which can include advertisements, resource links and other information about the company and products. The Vendor will be highlighted as the sponsor for this eGuide and will receive all of the leads from each person who downloads the PDF.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
Podcasts
Podcasts provide a convenient mix of time-shifting and offline consumption for busy IT professionals -- members download Podcasts to their portable device, take them “on the go” and listen at any time. Alternatively, Podcasts can be consumed right from the desktop or laptop, for those members wishing to listen in right away.
Create a customized Podcast on any one of the industry-specific Web sites in the TechTarget network. Vendor Podcasts enable you to determine the topic, feature your own expert speakers and drive a targeted audience of IT pros to download your Podcast. TechTarget provides the technical resources and promotional elements to support the Podcast and works with you to tailor your message to the appropriate audience.
White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Bitpipe
TechTarget's Bitpipe enables IT marketers to use the combined
power of the Web's most targeted IT sites and the largest library of vendor content
to reach and influence IT professionals at critical points in the buying and
decision-making cycle. TechTarget will work with you to develop a program that
helps you generate qualified leads, convert leads to sales, and increase your
brand awareness by placing your white papers, Webcasts, and product collateral
in front of more than 4 million IT pros involved in purchasing IT products and
services for their companies.
Data Center Decisions
The Data Center Decisions conference gives sponsors and exhibitors the chance to complement their online buys with a presence at a show that attracts C-level IT professionals and operations managers at companies with more than $100 million in revenue. Designed for growing companies that are building highly efficient computing facilities, Data Center Decisions looks at the technology, management and investment trends that define future corporate data centers. The conference offers a compact and efficient overview of trends in scalable servers, managed networks, systems and storage management, backup and recovery, unattended operations, data center environments, outsourcing options and emerging technologies that improve IT efficiency. Past sponsors and exhibitors include Extreme Networks, Sun Microsystems, APC, Unisys, NEC and Cisco.
Invitation-Only Conferences
TechTarget's invitation-only conferences bring together pre-screened IT decision makers and buyers from large organizations and provide them with technical content sessions from leading industry experts. Attendance is free, but delegates are qualified by title, company size and specific area of interest. Sponsors benefit by gaining extraordinary access to these pre-qualified attendees planning for purchase decisions as well as exhibit hall hours that don’t conflict with conference sessions.
Visit the Data Center Decisions Web Site for Sponsorship Information.
Seminars
Server Virtualization Seminar Series:
When, Why and How to Virtualize
Before investing in server virtualization technologies, users want unbiased information about exactly what these technologies are, how to tell the differences between them, and how to adopt and deploy them with as few headaches as possible. Led by independent industry experts, these seminars will provide delegates with an unbiased view of the advantages and disadvantages of these technologies, plus the significant challenges in implementing server virtualization in various scenarios. Drawn from our enterprise Windows and Data Center audiences, these events bring together the leading edge of IT for vendors to interact with in sessions focused completely on server virtualization and the hardware associated with these strategies.
Data Center Decisions Seminar:
Advanced Server Virtualization
This 3-city series targets IT directors, managers and architects actively engaged in virtualized infrastructures, with all attendees currently running—or planning to run—20+ virtual machines, or virtual machines on 10+ physical servers. These seminars will help IT pros understand how to improve their operations with 64-bit servers, how to use server virtualization to improve server manageability, how to move toward a high-utilization, high-availability, highly automated server room, and other hot-button topics involving today’s advanced server virtualization strategies. These content sessions will be run as stand-alone seminars in New York (June) and Toronto (November), and as part of the Server Virtualization track at TechTarget’s Data Center Decisions Chicago conference in October.
List Rentals
TechTarget's permission-based lists regularly outperform industry standards, giving you tangible results and significant ROI. Our members are receptive to your messages because they've requested information on relevant offers from vendors like you.
TechTarget's network of market-specific websites and print publications gives you direct access to a highly targeted audience. An upfront selection of site affiliation or topical interest is included with every list rental order at no additional cost. With more than 25 websites, two print publications and 150 opt-in areas of interest, TechTarget list rentals help you home in on a responsive and influential audience of IT and business decision makers.
E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 80 market-specific titles -- including industry news, developer and administrator tips, success strategies and case study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
TechTarget's controlled, qualified subscriber base is composed of U.S. and Canadian members, and is limited to only those members for whom we have title data. Additionally, our opt-in process is 100% confirmed direct request, which means members request the e-Newsletters they want to receive and confirm via email.
Banner Advertising
IT professionals self-identify with the technologies they work with every day. With that in mind, TechTarget develops highly targeted content geared to specific IT market segments. Every month, TechTarget’s network of websites delivers more than 40 million ad impressions. Banners and text links give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of enterprise IT pros.
Mediacasts
TechTarget Mediacasts allow sponsors to bundle a single message into multiple media formats, enabling a targeted audience of IT professionals to choose the medium that best suits them. By combining a Webcast or Videocast with a Podcast, you broaden the reach of your message to our audience.
To further extend your reach, our Mediacast Gold offering includes a TechTarget IT Briefing. An IT Briefing is an easy-to-follow technical brief that TechTarget produces from your Webcast or Podcast. By re-purposing your Mediacast into a White Paper format, you provide more avenues to reach your target audience.
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