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Resources for Information Technology Marketers
New:
Online ROI Summit Presentations
General Sessions:
TechTarget Online ROI Summit Welcome Address - Greg Strakosch
Exploring the Next Frontiers of Online Marketing - Marilou Barsam
Content Strategy for Reality - Bill Crowley
Closing Remarks: Wrap-ups, Takeaways and Trends - Don Hawk
IT Market-specific Breakout Sessions:
How Midmarket CIOs Influence Strategic Purchase Decisions - Susan Smith
CIO Decisions Research Findings
Reaching Data Management and Business Intelligence Decision Makers - Mike Bolduc
Marketing Essentials for Engaging the Elusive Security Buyer - Andrew Briney
Taking the Greatest Advantage of Shifting Virtualization Opportunities - Bill Crowley
Marketing within the Current Storage Market Landscape - Mike Kelly
The State of Enterprise Java Development - Brian McGovern
Intensive Workshops:
Online Marketing without Breaking the Bank - Jeff Ramminger & Garrett Mann
Online Media Review with Best Practices and Tips for Proving ROI - David Bailey
Executing on a Realistic Content Strategy - Bill Crowley
The Channel's Evolving...but is Your Marketing Strategy - Doug Olender
Technology Marketing Reports
NEW:
2008 Media Consumption Benchmark Report: Perception Versus Reality of the IT Pros and IT Marketers
This benchmark report charts the differences and similarities between information technology professionals and marketers, along with giving insight to online research for technology solutions and content type preferences. Read this benchmark report today.
Technology Buying and Media Consumption Reports
These reports are a series of quarterly technology marketing surveys to TechTarget’s IT Research Panel brought to you by TechTarget and the CMO Council. Our Q4 Report compares the preferences for media consumption and technology solutions among information technology professionals to initial benchmarks and trends established in our previous three reports.
Read report 4 from Q4 2007
Read report 3 from Q3 2007
Read report 2 from Q2 2007
Read report 1 from Q1 2007
Web 2.0: The Impact of New Media on Online Technology Marketing
In this report, Marilou Barsam, Senior Vice President of Client Consulting and Corporate Marketing, discusses the impact of Web 2.0 and new media on marketing practices, ways to measure and prove ROI on these new offerings, and how to keep up with evolving consumption and technology preferences. Read this report today.
Marketing and Advertising Benchmarks: What Works Best
This report, by Marilou Barsam, Senior Vice President of Client Consulting and Corporate Marketing, discusses TechTarget's success with online marketing. She focuses on TechTarget's ability to effectively communicate and promote to its audience, educate marketing managers, assess ROI, and enhance lead generation. Read this report today.
Harnessing the Power of the Internet: Strategies for Online Marketing
With the assistance of actual TechTarget examples, Marilou Barsam, Senior Vice President of Client Consulting and Corporate Marketing, discusses the use of qualitative and quantitative data in determining successful benchmarks and calculating ROI. Read this report today.
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IT Marketing Blog
My Educated Guess
TechTarget’s Client Consulting team created this blog to share some of the decisions they, and our clients, have made in marketing to enterprise IT audiences. Our hope is that by sharing experiences and conversations with you - and reading your responses - we will both make more educated guesses and come up with the right answers. www.myeducatedguess.com
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IT Marketing Case Studies
NEW:
Case Study: Imperva
When Imperva wanted to communicate the value proposition of its SecureSphere products to a worldwide audience of IT security specialists, and generate targeted qualified leads among companies with 1,000 or more employees, it turned to TechTarget to implement an integrated media strategy. Get the case study here.
Case Study: Blue Coat Systems, Inc.
At first glance, Blue Coat Systems’ online marketing program goals were similar to those of any IT company. However, this program was particularly important because it was the first initiated by the company’s newly established Demand Generation Group, and the results would serve as the benchmark for future online programs. Get the case study here.
Case Study: SolarWinds, Inc.
The primary focus of SolarWinds’ programs with TechTarget is to create innovative approaches to drive demand for its products. SolarWinds wanted to deliver compelling messaging for its established product line and generate demand among the network management community in a wide range of markets. Get the case study here.
More IT Marketing Case Studies
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Webcasts for Tech Marketers
NEW:
Insights into Key Buying Criteria for IT Decision Makers
In today’s economy, companies need to focus on initiatives that will have a measurable impact on their business. This requires a complete understanding of what really matters most to IT decision makers. Join Julie Schwartz, SVP, Thought Leadership, ITSMA, and Marilou Barsam, SVP Client & Corporate Marketing, TechTarget, as they provide key insights into how IT pros are buying technology solutions today. View this webcast now.
Segmenting the Virtualization Market: Finding and Defending Your Position
This is an exciting, confusing and frustrating time for technology solutions focused on server virtualization. The market growth is clear, but the noise, misinformation and FUD are at all-time highs. This 25-minute webcast leverages recent research from our IT audience, which identifies several distinct market segments with varied interests and needs that can be useful to your 2008 messaging and targeting. View this webcast now.
Renovating or Building a New Data Center:
2008 Purchasing Intentions Survey Results
In this on-demand webcast, Mark Schlack, VP of Editorial for TechTarget, and Bill Crowley, VP and Group Publisher for TechTarget, discuss the results of our recent survey of IT pros' investment plans for data center expansion. They reveal
some surprising data on the scope of these initiatives, as well as which new technologies have already been earmarked for inclusion in current projects. View this webcast now.
Technology Buying and Media Consumption Trends: Exploring the Media Options that IT Buyers Prefer
In this video webcast, Marilou Barsam, SVP of Client Consulting for TechTarget, and Donovan Neale-May, Executive Director for the CMO Council and BPM Forum, reveal the findings from a series of quarterly technology marketing surveys of more than 1100 IT professionals. They discuss trends in technology buying and new media types along with the top-of-mind issues among IT pros: how to align their business needs with IT investments. View this video webcast today.
More Webcasts for Tech Marketers
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Marketing Best Practices
Video Sponsorship Best Practices
- Choose a format that best communicates your message – find out what formats work best and which ones to avoid.
- Keep your goal and audience in mind when deciding on length – learn some general time guidelines.
Learn more: Download TechTarget Client Services’ "Video Sponsorship Best Practices" [PDF Document]
Virtual Event Sponsorship Best Practices
- Ensure your booth grabs and holds attention – learn how to make sure the attendees leave with a lasting impression.
- Put your best foot forward – discover how to take full advantage of both the virtual environment and your booth.
Learn more: Download TechTarget Client Services’ "Virtual Event Sponsorship Best Practices" [PDF Document]
More Best Practices for Tech Marketers
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